There isn’t a lot that investors can know beforehand about a stock market crash except that it always catches Wall Street by surprise. You could say that this “shock” element is the defining characteristic of a crash, in fact, which only occurs when there’s a dramatic downward shift in short-term earnings expectations.
No stock is immune to falling along with the wider market, of course. But there are some businesses that tend to do better through whatever tough selling environment that may come. Let’s take a look at two of these sturdy stocks worth putting in your portfolio.
McDonald’s (NYSE: MCD) has been selling its signature Big Mac sandwich for over 50 years and its dividend has been growing for about the same length of time. The fast food giant has hiked its payout in each of the last 47 years, in fact.
Streaks like these just aren’t possible without some massive competitive advantages, which McDonald’s clearly enjoys right now. A few of these include its dominant market share in a global industry, its pricing power, and its ownership of one of the most valuable brands on the planet. It also helps that Mickey D’s can cater to a wide range of fast food fans through its value-priced menu and its more indulgent snacks, beverages, and meals.
McDonald’s is adept at reinventing itself along with the changes in consumer preferences, most recently by boosting food quality and improving delivery and to-go speed. You can see evidence of its success in its blazing 9% comparable-store sales this past quarter.
The chain is putting up even more impressive earnings metrics as its operating profit margin moves toward 50% of sales. Investors should be happy to have a winning business like that in their portfolio, through market upturns and downturns alike.
2. Procter & Gamble
Don’t look now, but you likely have several products in your home that were manufactured by Procter & Gamble (NYSE: PG). The company dominates consumer categories that are used by millions of people each day, including paper towels, laundry detergent, diapers, skin cream, and healthcare…